2018 Harris Poll EquiTrend® Study



 

Berkshire Hathaway HomeServices has been named the “Real Estate Agency Brand of the Year” and “Most Trusted Real Estate Brand” in the 30th annual EquiTrend® Study

 

Berkshire Hathaway HomeServices is widely known as a top real estate company among clients, and has now now been recognized as “Real Estate Agency of the Year” and “Most Trusted Real Estate Brand” in this year’s Harris Poll EquiTrend® Study. This study reveals the strongest brands based on consumer response.

More than 77,000 U.S. consumers rated 3,000 brands in about 300 categories in the online study during April this year. Berkshire Hathaway HomeServices earned the highest ranking in the Real Estate Agency category based on consumers’ perception of its brand familiarity, quality and purchasing consideration, among other qualifying factors.

Berkshire Hathaway HomeServices has momentum in the eyes of consumers. The brand was recognized for “Highest Overall Satisfaction for Repeat Home Sellers Among National Full Service Real Estate Firms” in J.D. Power’s 2017 Home Buyer/Seller Satisfaction Study.

The 2018 Harris Poll EquiTrend® study measures and compares the brand health of companies. Respondents offer their perceptions of brands, gauging their emotional connection to them plus brand awareness, influence and familiarity.